Privacy Policy
Who we are
ElectricalPanelUpgrade.net ("the Site") is an AEQR.ai network property. AEQR.ai is a trade name of Begolli of New York, LLC. AEQR.ai operates the Site and routes estimate requests to a licensed Connecticut electrical contractor assigned to your area ("the Provider"). The Provider currently assigned is identified by license number in the disclosure and may change.
What we collect
- Estimate request: your phone number and the type of work you're planning (both required — the phone is how the assigned contractor calls you back, the work type is how the call is prepared); your name, email address and ZIP code (optional, used to route the call); and — only if you tick the separate box — your consent to receive text messages.
- Optional project details (a second, optional form on the confirmation page, when offered): street address, city, state and postal code; photos of your electrical panel; what you plan to add; your current electrical service size; your timing; and your preferred time to be contacted. You confirm the phone number you used so these details attach to your original request rather than creating a new one. Skipping this form does not affect your request.
- How you found us: the page you landed on, the referring page and campaign parameters (such as utm_source, gclid or fbclid) so we know which advertising works. We also assign your browser session a random request identifier (it contains nothing about you) that travels with your request into our CRM and our conversion measurement so the same request is never counted twice. These values are kept in your browser only for the current session.
- Technical data: IP address, browser and device type, pages viewed, collected by our hosting provider (Cloudflare), the form provider (GoHighLevel / LeadConnector, whose servers every page connects to in order to load the form), the bot-protection check on the form (Cloudflare Turnstile) and any analytics tags in use.
- Calls (when a phone number is published on this Site): if you call it, the call is carried by our phone system, which records the time, the number you called from, the duration and whether the call was answered. If a call is recorded you will hear a notice before recording begins.
How we use it
- To pass your request to one assigned Provider so they can call you about an estimate.
- To confirm your request and follow up on it by phone, and by text only if you opted in.
- To measure and improve the Site and our advertising.
- To keep records required by law.
What we don't do
- We do not sell your information to lead lists, data brokers or multiple contractors.
- We do not share your mobile number or SMS opt-in with third parties or affiliates for their marketing. Mobile opt-in data is used only to send you the messages you asked for.
SMS / text message terms
- Program: ElectricalPanelUpgrade.net estimate updates. Messages relate to the estimate you requested — confirmation, scheduling and follow-up.
- Consent: optional. Submitting the form does not opt you in; only ticking the separate "text me" checkbox does. If you call the number on this Site, the automated assistant tells you that one confirmation text will be sent to the number you called from; that single message confirms we have your request and is not marketing. Consent is not a condition of any purchase or service.
- Frequency: varies; typically a few messages per estimate request.
- Cost: message and data rates may apply according to your carrier plan.
- Opt out: reply STOP to any message to end texts. Reply HELP for help, or email hello@electricalpanelupgrade.net.
- Carriers are not liable for delayed or undelivered messages.
Phone calls
By submitting the form you ask to be called at the number you provide about your estimate. Calls may be recorded for quality and training; Connecticut requires all parties to be told, and you will hear a notice at the start of any recorded call.
Sharing
We share your request — and the optional project details and photos if you provide them — with the one assigned Provider, who sees only requests routed to them. Our forms, CRM, messaging and phone routing run on GoHighLevel / LeadConnector; hosting and bot protection on Cloudflare; analytics and advertising measurement, when enabled, on Google (Tag Manager, Analytics, Ads) and Meta. These companies process data for us under contract. We disclose information when the law requires it.
Automated and AI systems
Submitting the form creates a record in our system and may trigger an automated confirmation to you. Calls you make to the number on this Site are answered by an automated assistant that takes your details for a callback; it will tell you it is automated. Calls may be recorded; a recording notice plays at the start of the call. After a call, one automated text confirms we have your request; reply STOP to end texts. We do not place outbound calls using an artificial or AI-generated voice. If that changes, this policy and the form's consent language will say so before it happens, and you will be told when you are speaking with an automated system.
Retention, access and deletion
We keep estimate-request records, including any photos, for as long as needed to serve the request, resolve disputes and meet legal obligations, then delete them. Photos are stored in our CRM and are visible only to us and the assigned Provider. Email hello@electricalpanelupgrade.net to ask what we hold about you, correct it, or delete it; we respond within 30 days.
Cookies and analytics
The Site itself sets no cookies of its own. When analytics and advertising tags are enabled (Google Tag Manager, Google Analytics, Google Ads and Meta pixels), they set cookies to measure visits and conversions, and campaign identifiers from the URL are kept for your browsing session to attribute your request. The embedded form and its bot-protection check may set their own cookies. You can block cookies in your browser; the Site still works.
Data security
Your information is transmitted over encrypted connections (HTTPS/TLS) and stored with our processors (GoHighLevel / LeadConnector, Cloudflare), who maintain their own technical and organizational safeguards, including encryption and access controls. Access to request records is limited to us and the one assigned Provider. No method of transmission or storage is 100% secure; if a breach affecting your information occurs, we will notify you as Connecticut law requires.
Children
The Site is for adults arranging electrical work on a home, business or light-industrial property they own or manage. It is not directed to anyone under 18.
Changes and contact
We post changes here with a new effective date. Questions: hello@electricalpanelupgrade.net.